our workshops

It doesn’t matter what stage of life and work you’re in, you should never stop learning. Cultivating your skill set through workshops is so important because you’ll learn something new, you’ll meet likeminded people, and your mindset will be stimulated. If you’re looking to invest in something that will help grow your small business and creative brand and result in a great return, start with yourself. In fact, it’ll be the best thing you do! Have a look below to see what workshops we have coming up.

 

We’re coming to Adelaide and Brisbane!

 

ADELAIDE WORKSHOPS

LAUNCH YOUR CREATIVE BUSINESS LIKE A BOSS 

Saturday 4th May 2019 | 9am - 10.30am | Workshop Adelaide

Are you thinking about leaving your day job to pursue your creative business full time? Have you already left your job and need some tips to get more clients and customers? Do you already have a thriving business but are looking for inspiration and motivation to keep working at it? If this sounds like you, you’re in the right place. During this workshop I will teach you how to launch your own creative business over six detailed modules.

Firstly, we’ll look at branding and how you can design a logo, select your brand colours, create your brand identity, share your brand story and stay on track with your brand values as your business grows. We’ll then take a look at money and how you can ensure you’re budgeting with the purpose of growing your business, as well as pricing your products and services properly. Following this we’ll dive deep into marketing your new business, with a strong focus on how social media, newsletters and blog posts can generate more customers and clients for your business.

We’ll then focus on your clients and customers and take a look at the tools you need to ensure your customer is having a seamless experience. We’ll share our tips and advice for ensuring your photography, packaging and website is on point, and a true reflection of your brand – this is where we show you how to keep, and maintain, loyal customers and clients.

We then move to the pointy end of launching your creative business and help you create a launch timeline, a launch strategy as well as content that see’s you through for a pre-launch, launch and post-launch. And finally, we look at the most important aspect of launching, your post-launch, and how you plan to keep the momentum going. This includes social proof, collaborations and mentors.

instagram success masterclass 

Saturday 4th May 2019 | 11am - 12.30pm| Workshop Adelaide

Instagram has shaped the way creatives communicate. We can now instantly share our photography, blogs, products and services with likeminded people all around the world – without paying a cent. We can now attract a global community who lives and breathes what we do. But there is no point being on Instagram if you don’t know how to use it properly to grow your creative business.

So, how do you create a likeminded community who loves what you do, and buys your products and services? How do you better share what you do? How do you create beautiful photos with words that matter that engage people to like and comment? How do you learn to be a great storyteller and create a loyal following? How do you blend who you are and what you do? How do you add value and give back to your community?

As someone who has grown their community to over 60,000 engaged people on Instagram, I am excited to show you how, and more, in this practical, hands on workshop. I’m going to give you all my secrets and reveal the strategies successful creatives, bloggers and brands use to create beautiful content that attracts engagement and a huge following.

I’ll show you how to better share your story and sell your products and services. I’ll share the tools successful you can use to add value and give back to your community. I’ll show you how to take better Instagram photos, with strategic captions and hashtags, and I’ll reveal the systems and processes I use so you can create a create social media workflow. I’ll also share my tips on how you can fight the Instagram algorithm, and how to use insights as well as Instagram Stories to help your creative business grow on Instagram.

And best of all - we’re supplying wine!

Workshop Adelaide: 217 - 219 Flinders Street, Adelaide SA 5000

 
 

 

BRISBANE WORKSHOPS

 

influencer marketing 

Thursday 9th May 2019 | 6pm | Newstead Studios

Influencer Marketing. It’s not a new concept, but it’s certainly a minefield if you are entering this space for the first time. Or perhaps you’ve tried, and it wasn’t what you thought it would be.

Over the last six years I have been in a very unique position where I have experienced both sides of this world, as a PR and Social Media Manager in Australia and the UK, and as a blogger at Mister Weekender with over 60,000 followers on Instagram. Influencer marketing has seen thousands of brands shun traditional advertising methods in favour of putting their products and services in the hands of people who have influence over their audiences on social media platforms, most particularly, Instagram.

After working and speaking with a lot of clients, small businesses, creative brands, and PR, marketing and social media professionals over the years, I know there are still many unanswered questions about how to best work with influencers. For the most part, many of you end up scratching your heads because you’re not sure how to plan an influencer campaign, how find the right influencers to work with, what to look out for, how to best approach the right influencers, whether to gift or pay, what to pay influencers, and where to set your expectations for a quality return on investment.

This is why I am so excited to partner with Newstead Studios in Brisbane for this workshop. So how can influencers help your business on Instagram? In this 90-minute workshop, I will show you how. From that initial contact to sustaining a quality relationship with influencers and keeping them engaged in your brand or clients for the long run, there’s a lot to cover. In this workshop I will walk you through the following modules in detail:

- What is Influencer Marketing

-        The fundamentals of working with influencers

-        Planning your influencer campaign

-        Preparing your own Instagram feed

-        Types of collaborations and sponsored posts

-        Influencer average rates

-        Establishing and maintaining quality influencer relationships

-        How to pick the right influencers and what to look out for

-        Exactly how to approach and pitch to influencers

-        Compliance and best practices

-        Following up and measuring return on investment

This is a no holds barred workshop because I want small businesses, creative brands, and PR, marketing and social media professionals to get the most out of influencer partnerships, and because I want influencers to be properly taken care of.

I’m here to give you honest advice and will be able to answer all of your questions specific to your business or client at the end of the workshop. So, come prepared with a notebook, pen and lots of questions!

 

Newstead Studios, 22 Ross Street, Newstead, Brisbane QLD 4006

 
 

LAUNCH YOUR CREATIVE BUSINESS LIKE A BOSS 

Tuesday 21st May 2019 | 6.30pm | Workshop Brisbane

Are you thinking about leaving your day job to pursue your creative business full time? Have you already left your job and need some tips to get more clients and customers? Do you already have a thriving business but are looking for inspiration and motivation to keep working at it? If this sounds like you, you’re in the right place. During this workshop I will teach you how to launch your own creative business over six detailed modules.

Firstly, we’ll look at branding and how you can design a logo, select your brand colours, create your brand identity, share your brand story and stay on track with your brand values as your business grows. We’ll then take a look at money and how you can ensure you’re budgeting with the purpose of growing your business, as well as pricing your products and services properly. Following this we’ll dive deep into marketing your new business, with a strong focus on how social media, newsletters and blog posts can generate more customers and clients for your business.

We’ll then focus on your clients and customers and take a look at the tools you need to ensure your customer is having a seamless experience. We’ll share our tips and advice for ensuring your photography, packaging and website is on point, and a true reflection of your brand – this is where we show you how to keep, and maintain, loyal customers and clients.

We then move to the pointy end of launching your creative business and help you create a launch timeline, a launch strategy as well as content that see’s you through for a pre-launch, launch and post-launch. And finally, we look at the most important aspect of launching, your post-launch, and how you plan to keep the momentum going. This includes social proof, collaborations and mentors.

instagram success masterclass 

Tuesday 28th May 2019 | 6.30pm | Workshop Brisbane

Instagram has shaped the way creatives communicate. We can now instantly share our photography, blogs, products and services with likeminded people all around the world – without paying a cent. We can now attract a global community who lives and breathes what we do. But there is no point being on Instagram if you don’t know how to use it properly to grow your creative business.

So, how do you create a likeminded community who loves what you do, and buys your products and services? How do you better share what you do? How do you create beautiful photos with words that matter that engage people to like and comment? How do you learn to be a great storyteller and create a loyal following? How do you blend who you are and what you do? How do you add value and give back to your community?

As someone who has grown their community to over 60,000 engaged people on Instagram, I am excited to show you how, and more, in this practical, hands on workshop. I’m going to give you all my secrets and reveal the strategies successful creatives, bloggers and brands use to create beautiful content that attracts engagement and a huge following.

I’ll show you how to better share your story and sell your products and services. I’ll share the tools successful you can use to add value and give back to your community. I’ll show you how to take better Instagram photos, with strategic captions and hashtags, and I’ll reveal the systems and processes I use so you can create a create social media workflow. I’ll also share my tips on how you can fight the Instagram algorithm, and how to use insights as well as Instagram Stories to help your creative business grow on Instagram.

Workshop Brisbane: 16 Austin Street, Newstead, Brisbane QLD 4006