EPISODE 50: TAKING YOUR ECOMMERCE FROM START-UP TO SUCCESS WITH CLAIRE DEANE FROM DEANE & CO
I can’t believe this is the 50th episode of the YCS Podcast! Firstly, I want to say a huge thank you for listening and supporting my podcast, and guests. As you know, it truly means the world to me. To celebrate 50 episodes, I am coming back next week with a surprise episode. So, make sure you stick around because I’ve got someone very special on the show.
Now, back to this week’s YCS Podcast episode. I am so excited to introduce you to Claire Deane, from Deane and Co. For those of you who don’t know Claire – she is a marketing gun who is all for working smarter, not harder. And she is the founder of her own marketing business, Deane & Co, which is based in Brisbane Australia.
I’ve been lucky to cross paths with Claire on Instagram and in the last few months, I’ve attended two of her workshops. I am a huge fan of constantly learning and skilling up, and when I went to her workshop about growing eCommerce stores – I knew I had to get her on the podcast. I am really excited about this episode because we get stuck into the nitty gritty about selling products and services online. And I know this is going to be relevant to so many of you guys. Me too with the launch of my own business, Smør Store.
On this week’s episode we chat about the importance of designing a website that actually sells including designing for mobile, which platform to use, and DIY templates and website designers. Claire reveals her must have eCommerce tools for business websites, and shares her tips for attracting, and most importantly, retaining customers.
Claire also shares her tips and tricks for growing your email database, and we discuss in detail packaging trends, shipping strategies that attract and retain customers, and why every business needs trust cue’s. We also chat in detail about the check-out experience, measuring and reporting, and lots, lots more.
And as an added bonus, Claire has generously shared her “10 Step Checklist” to help you launch your own business, which you can download and print for free from the YCS website. This checklist provides the perfect overview of exactly what you need to do to get your business up and running. With tips for choosing your platform, to how to get your customers to hand over their cash – this checklist will help you on your way to making your very own sale. Head over yourcreativestart.com to download it for free. You’ll find it in the Podcast section of our website, under Claire’s episode.
Now, back to the show.
where to listen:
- subscribe, download and listen on apple podcasts here!
- listen on stitcher here!
- or listen on soundcloud here!
FIND CLAIRE DEANE
FIND YOUR CREATIVE START