EPISODE 48: LAUNCHING A BUSINESS ON SOCIAL MEDIA WITH STEVIE DILLON FROM STEVIE SAYS SOCIAL
I am thrilled to have Stevie Dillion from Stevie Says Social on the YCS Podcast today. A former lawyer turned social media marketer, Stevie has had an incredible career that has seen her work in London and Australia. She’s worked with some of the biggest brands in Australia, including Red Bull, and has experienced the power of good socials and a strong content marketing strategy, that completely transformed the big businesses she worked with.
But on the other hand, she saw small businesses spending their time on the wrong things – obsessing over the tools and followers, but ignoring the strategy side of social whilst struggling to stand out. It became her mission to change that, and Stevie Says Social was born.
Now, we all know social media is obviously a great platform to grow a brand, connect with a desired audience, and sell services and products. But how do we exactly do that? This is why I’ve got Stevie on the show this week. Her specialty is educating passionate small business owners to lift their social media game with thoughtful strategies so they can build a profitable business they love. She says, “if you’re not having fun – you’re doing it wrong”.
On today’s episode Stevie and I chat about whether or not Instagram is a great space to launch a brand, the most important thing you need to launch a business on social media, how you find and create the best community for your business, tips for building a great newsletter database, strategically using a blog to grow your community, how you actually launch a brand on Instagram, how many followers you should have before you launch, what things should we do to build a genuine following who will buy from you, tips for creating really, really good content, Instagram stories and how we should use them, working with Influencers (and no they will not solve all of your marketing problems), and lots, lots more
where to listen:
- subscribe, download and listen on apple podcasts here!
- listen on stitcher here!
- or listen on soundcloud here!
Stevie Says Social www.steviesayssocial.com
Talk To Me Social Podcast www.instagram.com/steviesayssocialpodcast
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Your Creative Start www.yourcreativestart.com