EPISODE #7: LAUNCHING A BEAUTY BRAND WITH JASMINE GARNSWORTHY FROM THE BUFF
In this week's episode I have the absolute pleasure of speaking with beauty boss babe Jasmine Garnsworthy, whose idea for The Buff started in the shower. We talk about moving from Australia to the US, how to make it in New York as a freelance writer, setting up a beauty brand, how to choose and source packaging, social media strategies, partnering with creatives, investing in your business and more.
"i definitely value flexibility in the workplace above anything else"
"i think you need to vet the idea first before you dive into it head first"
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"to work for yourself you have to be cool with solitude"
"i have tried to start multiple businesses that haven't worked out"
- Moving from Australia to the US
- Making the transition from full time work to full time freelancing
- Tips for freelance writers
- State freelance tax
- Making money as a freelance writer
- Starting a beauty brand
- Setting up a business in the US as an Australian
- Sourcing the right suppliers
- Packaging and branding
- Working with other creatives
- Investing in your business
- Product photography
- Growing a beauty brand with PR
- Social media strategies
- Marketing strategies
"i was in the shower and i thought why isn't customisation more of an option in beauty products"
"it's one thing to get your product into a store, it's another thing to have someone reorder it"
- US J1 Visa, E3 Visa, Tourist Visa and O Visa for Australians
- Legal Zoom
- Formula Botanica
- Frankie Marin, Photographer
- Melody Bockelman, Private Label Specialist
- Candace Ross, Studio Me Roe
- Like Minded Bitches Drink Wine Facebook Group
- Primera LX1000 printer
- Gut by Guilia Enders
- I am Pilgrim by Terry Hayes
- Grit by Angela Duckworth
FIND JASMINE GARNSWORTHY
- The Buff www.itsthebuff.com
- The Buff Instagram www.instagram.com/itsthebuff
- The Buff Facebook www.facebook.com/itsthebuff
- Instagram www.instagram.com/jasminegarnsworthy
FIND YOUR CREATIVE START