EPISODE 41: CREATING CONTENT THAT SELLS WITH MEL CARRERO FROM SPELL & THE GYPSY COLLECTIVE | PART ONE

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Welcome to Season 5! The start of a new season of episodes always gets me super excited and this year we are kicking off 2019 with an epic two part episode with Mel Carrero. For those of you who don’t know Mel, she is the PR and Marketing Manager at Spell & The Gypsy Collective. She has the dream job, and it feeds her passion for creativity, photography, travel, music and fashion. But don’t let her dream job fool you – she is the hardest working woman I know.  

I went to a League of Extraordinary Women event at Newstead Studios in Brisbane earlier this year to listen to Mel speak about marketing, and I knew straight away I wanted to get her on the show to find out more about her creative journey and chat to her about creating content that actually sells a brand. She works for one of the most successful fashion brands in Australia and I was very keen to find out more about this amazing woman.

It will come as no surprise that everything Mel had to say was super insightful and interesting, and because of this, we spoke for almost two hours! We chatted in depth about content creation, PR, design and marketing at Spell. We also spoke about influencers for brands and how that landscape is forever evolving as well as how Spell embraces influencers as part of their Spell family. We also dive into sustainability at Spell as well as the evolution of Byron culture.

On today’s episode, part one, Mel and I chat about creating content that sells a brand as well as beautiful, useful content that tells a story, user generated content and getting featured on Spell's Instagram platform, strategic content mixes and collection drops throughout the year, marketing and social media planning, and lots lots more.

As always you can this to the YCS Podcast on the Apple Podcast app, Stitcher, Soundcloud (links below) or wherever else you tune into podcasts. For the show notes, simply click the link in our bio. I can't wait to hear what you think about this episode - I happen to think it's electric!

 

where to listen:


- subscribe, download and listen on apple podcasts here!  

- listen on stitcher here!

- or listen on soundcloud here!


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FIND MEL CARERRO

  1. Mel Carrero www.instagram.com/melcarrero_

  2. Spell www.spelldesigns.com

  3. Instagram www.instagram.com/spell


FIND YOUR CREATIVE START

  1. Your Creative Start www.yourcreativestart.com

  2. Instagram www.instagram.com/yourcreativestart

  3. Pinterest www.pinterest.com/yourcreativestart

  4. Soundcloud www.soundcloud.com/yourcreativestart

Jaharn Giles