EPISODE 39: MARKETING YOUR BUSINESS PART ONE WITH TESS ROBINSON FROM SMACK BANG DESIGNS
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I know I say this each episode, but I am genuinely over the moon to be speaking to my guest this week, Tess Robinson from Smack Bang Designs. I have been a fan of her work for years and have always wanted to meet her, and getting her on the podcast has been a huge career highlight of mine. She’s just so damn nice, and clever, and funny.
For those of you who don’t know, Smack Bang Designs is a boutique creative agency based in Sydney, Australia. They are the creative force behind many brands you know and love. Having worked with the likes of Pampa, P.E. Nation, The Vista, Elle Effect and Fella Villas, it’s no wonder they’ve got a line-up of brands waiting to work with them. Offering brand strategy and identity, digital, publication and packaging design and creative direction, photography, videography and copywriting – there really isn’t anything Tess and her team can’t do.
We had so much to chat about so we decided to split this episode into two parts. On today episode, Part One we talk about growing your team, creating a great culture for your team, mistake management, setting time aside for marketing, word of mouth is king, reputation and relationships, investing in branding, providing value through copywriting, blogging for your business, creating in batches, seo for blogging, newsletters and eBooks.
"You never know if you’re making the right decision by you can always make the decision right."
"Ensure you only make the same mistake once."
where to listen:
- subscribe, download and listen on apple podcasts here!
- listen on stitcher here!
- or listen on soundcloud below!
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"Marketing has always been an innate practice for me."
"Word of mouth is still king."
Growing your team
Creating a great culture for your team
Setting time aside for marketing
Word of mouth is king
Reputation and relationships
Investing in branding
Providing value through copywriting
Blogging for your business
Creating work in batches
SEO for blogging
"I believe you should always give your best work away for free."
"If you don’t have a good reputation, or if you don’t have the right relationships, it’s really hard to make impact.”
FIND TESS ROBINSON
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