EPISODE 35: GROWING AN ONLINE BUSINESS WITH SARA CRAMPTON FROM HARPER & HARLEY AND THE UNDONE
This episode is proudly brought to you by The Binding.
Today I have the absolute pleasure of chatting with Sara Crampton, the founder of the hugely successful style blog Harper & Harley and the online fashion store TheUNDONE, which have both just celebrated their 10th and 2nd birthday! I’ve had the privilege of knowing Sara for many years as a friend and it’s been an amazing experience being able to see her businesses thriving online.
For those of you who don’t know, Sara is one of the pioneering style bloggers in Australia. Launching Harper and Harley in 2008, she’s carved a niche within the “less is more” philosophy across fashion, beauty and lifestyle. An expert in social media, blogging and online, not only is she a specialist in her field but she’s had the pleasure of working with some incredible brands including Estee Lauder, Nike and Gucci.
And if that wasn’t enough of an adventure, she launched TheUNDONE in 2016. An online shopping destination for the effortless minimalist, the store is an edited e-boutique catering for the “less is more” style approach that the Harper and Harley brand has become renowned for.
On today’s episode, we talk about blogging and how to stand out from the crowd, how to use social media to grow you blog and business, what it’s really like juggling two businesses, growing an online business and the best marketing strategies to use - including SEO, the rise of AfterPay, packaging, postage and photography, and lots lots more.
"I gave my blog 100% and so much opportunity then came from that."
"It’s incredible what you can do with no money, you don’t actually have to have a massive team or a budget to create magic."
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"Just be ok with not trying to please everyone but be really passionate about what you are."
"There are high highs, and low lows."
Blogging and how to stand out from the crowd
How to use social media to grow you blog and business
What it’s really like juggling two businesses
Growing an online business and the best marketing strategies to use - including SEO
The rise of AfterPay
Packaging, postage and photography
"We have small team and it’s very streamlined."
"The wonderful thing about having a small start up and growing slowly, is the ability to up-skill and throw yourself into the thick of it”
FIND SARA CRAMPTON
Harper & Harley www.harperandharley.com
FIND YOUR CREATIVE START