EPISODE #31: TRANSITIONING YOUR SIDE HUSTLE INTO A FULL TIME GIG WITH ABBY VUISTER FROM ABBY ROSE BIKINIS
Welcome to the first episode in Season 4 of the YCS Podcast! I am so excited to introduce you to Abby Vuister from Abby Rose Bikinis, a handmade sustainable swimwear label based on the Sunshine Coast. Founded in 2012, Abby’s pieces are made by hand in her Noosa boutique and focus on sustainability whereby all the lycra in her current collection has been made from 100% regenerated fabrics, and recycled from post-consumer materials such as carpet, clothing and fishing nets.
Now if there is anyone out there who knows the sheer effort that goes into transitioning your side hustle into a full-time gig, it’s Abby. I mean let’s get real here – she used to be a dental assistant, then she worked in retail for three years whilst growing her business, and now she’s the boss lady of a hugely successful swimwear empire. So on today’s episode we talk about juggling a day job and a side hustle, taking things you’ve learned in your day job and applying them in your own business, identifying when you’re ready to make the transition, choosing whether to have a plan in place or diving straight into the transition, the process of transitioning including the money side of things and accounting, learning from mistakes, how social media can build a brand from day one, influencer strategies, Instagram advertising and if you can’t afford it what you should be focusing on to build your brand, as well as all the crazy highs and lows that come par for the course with transitioning a side hustle into your main gig.
"In the very beginning, it was just a hobby."
"I didn't have a plan on what I wanted to do for the rest of my life."
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"I didn't have enough work with the swimwear for it to be my full time job so I went and found some retail work."
"I've always been a person to just trust my intuition and if I feel the timing is right, I just go for things."
- Juggling a day job and a side hustle
- Identifying when you're ready to make the transition
- Planning vs. diving straight in
- Learning from mistakes
- How social media can build a brand from day one
- Influencer strategies
- Instagram advertising
- Where to put your money if you don't have a lot of budget
"Good photos sell you product."
"I just am someone who does exactly what I want to do and nothing more."
FIND ABBY ROSE BIKINIS
- Abby Rose Bikinis www.abbyrosebikinis.com
- Instagram www.instagram.com/abbyrosebikinis
- Facebook www.facebook.com/abbyrosebikinis
- Pinterest www.pinterest.com/abbyrosevuister
FIND YOUR CREATIVE START
- Your Creative Start www.yourcreativestart.com
- Instagram www.instagram.com/yourcreativestart
- Pinterest www.pinterest.com/yourcreativestart
- Soundcloud www.soundcloud.com/yourcreativestart