EPISODE #12: EDITING YOUR LIFE WITH ELLEN NEWMAN FROM THE GREAT STATE
I am super excited about today's episode! I have the absolute pleasure of speaking with Ellen Newman about the recent launch of her Australian skincare brand The Great State and the concept of editing your life. We also chat about conscious consumerism, minimalism, educating perfect customers, building social media anticipation, blending mum life and creative life, brand avatars and keeping things simple.
Note: Ellen also wanted to let you know that she's reading a book called Small Giants by Bo Birlingham, which she thinks will be a great read for many of you!
"let ideas marinate"
"you have to make choices that line up with what your lifestyle views are"
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"if you're waiting for it to be perfect, sometimes you never get it out"
"there's got to be a sweet spot between building anticipation, and it getting old"
- Fulfilling a need with a product
- Conscious consumerism
- Sourcing skincare ingredients
- Marinating ideas
- Branding journey
- Durable skincare packaging
- Educating perfect customers
- Brand personality
- Building social media anticipation
- Launch strategies
- Blending mum life and creative life
- Brand avatars
- Editing your life and business
- Keeping things simple
"the point of the pre-launch phase is to educate your perfect customer "
"we want this to be a great community of people who are in this with us"
- Uppercut Deluxe
- Erwin McManus TED Talk
- Sunni Overend
- TED Talks
- Marie Forleo
- Becoming Minimalist by Joshua Becker
- The Minimalists
- Minimalism Documentary
- General Officer
- Life Edited by Graham Hill
- Robyn Gipters
- Essentialism: The Disciplined Pursuit of Less by Greg McKeown
- Kara Hynes
FIND THE GREAT STATE
- The Great State www.thegreatstate.com.au
- The Great State Instagram www.instagram.com/_thegreatstate
- The Great State Facebook www.facebook.com/thegreatstateau
FIND YOUR CREATIVE START
- Your Creative Start www.yourcreativestart.com
- Instagram www.instagram.com/yourcreativestart
- Facebook www.facebook.com/groups/yourcreativestart
- Pinterest www.pinterest.com/yourcreativestart
- Soundcloud www.soundcloud.com/yourcreativestart
- Jaharn Giles www.instagram.com/jaharngiles