EPISODE #7: LAUNCHING A BEAUTY BRAND WITH JASMINE GARNSWORTHY FROM THE BUFF

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In this week's episode I have the absolute pleasure of speaking with beauty boss babe Jasmine Garnsworthy, whose idea for The Buff started in the shower. We talk about moving from Australia to the US, how to make it in New York as a freelance writer, setting up a beauty brand, how to choose and source packaging, social media strategies, partnering with creatives, investing in your business and more.

 

"i definitely value flexibility in the workplace above anything else"

"i think you need to vet the idea first before you dive into it head first"

 

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Or listen on Soundcloud below!

 

 

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"to work for yourself you have to be cool with solitude"

"i have tried to start multiple businesses that haven't worked out"

 

TOPICS DISCUSSED

  1. Moving from Australia to the US
  2. Making the transition from full time work to full time freelancing
  3. Tips for freelance writers 
  4. State freelance tax 
  5. Making money as a freelance writer
  6. Starting a beauty brand 
  7. Setting up a business in the US as an Australian 
  8. Sourcing the right suppliers
  9. Packaging and branding
  10. Working with other creatives 
  11. Investing in your business
  12. Product photography
  13. Growing a beauty brand with PR
  14. Social media strategies
  15. Marketing strategies

 

"i was in the shower and i thought why isn't customisation more of an option in beauty products"

"it's one thing to get your product into a store, it's another thing to have someone reorder it"

 

RESOURCES

  1. US J1 Visa, E3 Visa, Tourist Visa and O Visa for Australians
  2. Xero
  3. Squarespace
  4. Legal Zoom 
  5. Formula Botanica
  6. Frankie Marin, Photographer
  7. Melody Bockelman, Private Label Specialist
  8. Candace Ross, Studio Me Roe
  9. Stripe
  10. Paypal
  11. Like Minded Bitches Drink Wine Facebook Group
  12. Primera LX1000 printer
  13. Gut by Guilia Enders
  14. I am Pilgrim by Terry Hayes
  15. Grit by Angela Duckworth

 

FIND JASMINE GARNSWORTHY

  1. The Buff www.itsthebuff.com
  2. The Buff Instagram www.instagram.com/itsthebuff
  3. The Buff Facebook www.facebook.com/itsthebuff
  4. Instagram www.instagram.com/jasminegarnsworthy

 

FIND YOUR CREATIVE START

  1. Your Creative Start www.yourcreativestart.com
  2. Instagram www.instagram.com/yourcreativestart
  3. Facebook www.facebook.com/groups/yourcreativestart
  4. Pinterest www.pinterest.com/yourcreativestart
  5. Soundcloud www.soundcloud.com/yourcreativestart
  6. Jaharn Giles www.instagram.com/jaharngiles
Jaharn Giles